sass & bide is dedicated to the strong, the obscure & the beautiful.sass & bide is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.sass & bide offers a full range of women's ready to wear, denim & accouterment collections.