Discover the sensory evolution of Max Mara with the global launch of Le Parfum. Designed to be worn like a second skin, this fragrance translates our tactile heritage into a charismatic, invisible aura.

The campaign, starring Hollywood actress Florence Pugh, captures the precise moment of self-alignment and confidence. Formulated with 90% natural ingredients, this vegan fragrance features a unique architectural blend of Top Note: Tuberoses Absolute, Heart Note: Vanilla, and Base Note: Cedarwood.

We invite you to visit Max Mara Chadstone to personally experience the artistry of this new fragrance.